2025ENVY
One of Medellín’s most iconic rooftop destinations, ENVY has long been recognized as a benchmark for elevated entertainment and nightlife.
For its rebrand, we developed a new narrative inspired by the feminine power of the sun—a symbol of attraction, presence, and renewal. This concept became the foundation for a visual universe centered around light, ritual, desire, and connection.
Through a refined identity system, art direction, and storytelling framework, we transformed ENVY into a brand experience that feels more contemporary, sophisticated, and emotionally resonant, while preserving the magnetic energy that made it a landmark destination.
Stuff we did
BRANDING
STRATEGY
PACKAGING
ART DIRECTION
CAMPAIGNS
CONTENT CREATION
