2022LIT
A brand created to challenge the conventions of the alcoholic beverage category through a fresh, contemporary, and culturally relevant perspective. More than a hard seltzer, LIT is a lifestyle brand designed for a generation that values simplicity, creativity, inclusivity, and meaningful experiences over excess.
For this project, we developed the brand strategy, visual identity, packaging system, and communication framework. Inspired by the archetypes of the Creator and the Citizen, the brand combines wit, sophistication, and approachability to create a distinctive voice within a crowded market. Through a minimalist visual language, intelligent humor, and a carefully curated aesthetic, LIT transforms everyday moments into opportunities for connection, spontaneity, and self-expression.
Stuff we did
BRANDING
STRATEGY
PACKAGING
ART DIRECTION
CAMPAIGNS
CONTENT CREATION
