2023

LA TENENCIA

How do we give heritage to a brand that is entirely new?

In the cattle industry, legacy, knowledge, and history carry special value. The challenge was to create a brand that felt as if it had always existed. For this project, we developed a name inspired by the number 57, a meaningful symbol for the clients, and explored a logo that could work both as a visual identity and as a cattle brand. The result evokes the feeling of a century-old hacienda, rooted in family, tradition, and place.

The stuff we did

  • NAMING

  • LOGO DESIGN

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Anterior

LIT Hard Seltzer

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Siguiente

Circuito 34