2023
LA TENENCIA
How do we give heritage to a brand that is entirely new?
In the cattle industry, legacy, knowledge, and history carry special value. The challenge was to create a brand that felt as if it had always existed. For this project, we developed a name inspired by the number 57, a meaningful symbol for the clients, and explored a logo that could work both as a visual identity and as a cattle brand. The result evokes the feeling of a century-old hacienda, rooted in family, tradition, and place.
The stuff we did
NAMING
LOGO DESIGN