2025

ENVY

How do we rebrand an iconic rooftop without falling into the expected codes of Japanese-inspired nightlife?

One of Medellín’s most iconic rooftop destinations, ENVY has long been recognized as a benchmark for elevated entertainment, gastronomy, and nightlife. For its rebrand, the challenge was to preserve its magnetic energy while creating a more contemporary, sophisticated, and emotionally resonant identity.

Instead of relying on familiar Japanese visual clichés, we built the brand around a different feminine symbol: Amaterasu, the sun goddess. This concept allowed us to move away from a passive idea of femininity and create a world rooted in light, presence, ritual, desire, and admiration. Through brand strategy, storytelling, art direction, illustration, typography, and a refined visual system, ENVY became a radiant brand experience shaped by beauty, connection, and the female gaze.