2026

HOTEL BELISARIO

How do we turn a boutique hotel into the center of an entire hospitality universe?

Built around the idea of the modern bon vivant, this boutique hotel concept celebrates thoughtful hospitality, culture, and the art of slowing down. Inspired by the fictional legacy of Don Belisario del Castillo, the brand was created around the philosophy of Waste Time Beautifully: an invitation to experience leisure as something intentional and memorable.

For this project, we developed the brand DNA, storytelling, brand strategy, verbal identity, and visual system. Through Don Belisario’s world, his travels, friendships, rituals, and open tabs around town, the brand became a narrative bridge between the hotel and a wider group of restaurants, bars, and entertainment concepts across Medellín.

More than a place to stay, it became a house for bon vivants, and a starting point for stories across the city.