2024
ARDE LA SELVA
How do we make a boutique hotel stand out in a category where everyone is saying the same thing?
In a region filled with boutique hotels built around nature, disconnection, and retreat, the challenge was to create a brand that could break away from the expected codes of the category. Instead of inviting guests to disconnect, Arde la Selva was created as a place to connect more deeply: with life, with pleasure, with others, and with the senses.
For this project, we developed the branding, copywriting, physical brand pieces, launch campaign creative direction, and photoshoot production. Through bold colors, sensual storytelling, and a slightly irreverent tone of voice, the brand became a more vibrant hospitality experience: not a place to visit once, but a place to return to, again and again.
The stuff we did
LOGO REDESIGN
BRAND DNA
STORYTELLING
BRAND STRATEGY
VERBAL IDENTITY
VISUAL SYSTEM
CREATIVE DIRECTION
PHOTOSHOOT PRODUCTION
