2022
LIT
How do we turn an alcoholic beverage into a lifestyle brand for a new generation?
Created to challenge the conventions of the alcoholic beverage category, LIT was designed for a generation that values simplicity, creativity, inclusivity, and meaningful experiences over excess. More than a hard seltzer, the brand became a contemporary expression of connection, spontaneity, and self-expression.
For this project, we developed the brand strategy, visual identity, packaging system, and communication framework. Through a minimalist visual language, intelligent humor, and a carefully curated tone of voice, LIT created a distinctive presence within a crowded market: fresh, approachable, culturally relevant, and effortlessly social.
The stuff we did
BRANDING
BRAND DNA
STORYTELLING
BRAND STRATEGY & ARCHITECTURE
VERBAL IDENTITY
VISUAL SYSTEM
PACKAGING
ART DIRECTION
CONTENT CREATION
